Chappell & Associates provides research, analysis, consulting, and writing services to vendors, end user organizations, and others who create, market, or apply new software technologies. Clients have included HP Enterprise, IBM, Microsoft, Sprint, Stanford University, Target Corporation, and others.

Some past projects

  • Creating a sales training seminar for a software vendor’s services partners and delivering it around the world
  • Working with product marketing teams to define messaging and positioning for new technologies
  • Creating and presenting a custom half-day briefing on cloud computing for the CEO, CFO, and executive committee of a large European financial services company
  • Writing a presentation for a vendor’s sales force showing the business benefits of a new software platform
  • Working with intellectual property lawyers on a patent infringement case
  • Working with a software services firm to create a business plan for a new practice area 
  • Writing a reviewer’s guide for analysts and others evaluating a new software technology 
  • Developing a competitive analysis for a product team bringing out a new offering
  • Working with a product marketing group to define and write position papers on industry trends and technologies
  • Creating and delivering a training seminar to help a software vendor's field sales force understand and target a critical customer segment
  • Creating new product training material for an enterprise sales force
  • Working with a software product group to define future strategy in a fast-moving technology environment
  • Writing white papers describing new software technologies
  • Helping a large organization with the technical and human challenges of adopting a new enterprise directory